Asking three good questions is a great way to help, to find help, and to sell.3 Good Questions helps clarify purpose and establish direction.Question Based Planning Seminar at Monona Terrace.

10-Page business plan identifies and outlines six key actions for the year. 10-Page business plan identifies and outlines six key actions for the year.
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10-Page business plan identifies and outlines six key actions for the year.

Team Biographies

3GQ has brought together independent experts to advise in each functional area - providing a truly integrated perspective.

Derrick Van Mell, MBA

Derrick Van Mell, MBA
3GoodQuestions

Derrick is Principal of 3GoodQuestions, providing Question-Based Planning, an alternative to traditional "strategic" planning. He leads all 3GQ assignments by facilitating the initial discovery session, coordinating the work of the experts, and presenting and following up on the plan. Derrick is the author of the books Question-Based Planning and Buildings Matter. Derrick is a Chicago native; he has a B. A. in economics from Tufts University, an MBA from Loyola and an M. A. from Northwestern. He writes a column for the Capital Region Business Journal, has been a Guest Lecturer at the University of Wisconsin School of Business, and has lectured in the US, Europe, and Asia. He is also Principal of Van Mell Associates, planners and project managers specializing in buildings for business. He strives to bring different experiences and perspectives to each of his clients' issues.

email: derrick@vanmell.com
web: www.vanmell.com


Susan Van Mell, MBA

Susan Van Mell, MBA
Van Mell Research

Susan Van Mell has over 20 years experience in market research and brand management and holds an MBA from Northwestern University's Kellogg School. Her skills as both a moderator and quantitative researcher give her the ability to help clients refine their objectives and employ the most effective research techniques. Susan has worked as a free-lance market researcher for clients including American Girl, Douglas Stewart, Wisconsin Historical Society, Steep & Brew, Springs Window Fashions, Gemplers, Dean Foods and Oscar Mayer. Susan has also held research and brand positions at Market Facts (Chicago), Helene Curtis (Chicago) and Murtaugh/Match (Madison).

email: susan@vanmell.com

web: http://www.vanmell.com/marketresearch.html


Matt Shefchik

Matt Shefchik, PHR
QTI Group

Matt is a Consultant at QTI Consulting, Inc. He has focused in compensation and human resource management, specifically on employee and executive compensation, human resource metrics, talent management, succession planning, and engagement assessments. His experience includes healthcare, manufacturing, not-for-profit, biotechnology, insurance, and banking industries. Matt received a bachelor's degree from the University of Wisconsin-Madison, double majoring in Management & Human Resources and Marketing.

email: matts@qstaff.com


Art Saffran

Art Saffran
Saffran Technology, LLC

Art has 26 years of technology expertise. Art's strong understanding of for-profit and non-profit businesses and organizations and their technology needs helps him provide practical and affordable solutions. Art has authored many articles on technology and has experience as a presenter at technology and law practice seminars and conferences.

email: art@saffrantechnology.com

John Baeseman

Bruce Harville
Consultatnt

Bruce Harville is an independent consultant with over 30 years of business experience. He has worked with companies of all sizes to streamline business processes, focusing on service environments. His clients have included familyowned businesses, SEC-registered enterprises, not-for-profits and units of government. Besides process redesign, Bruce has expertise in long-range planning, cost studies, industry surveys and team facilitation. He is a CPA, an alumnus of the UW-Madison, and earned an MBA in Accounting and Finance from Northwestern University.

email: beharville@sbcglobal.net

Rick Perrin

Richard C. Perrin, CPA, CCM, MBA
B2B CFO

Rick is a Partner and member of the Executive Committee of B2B CFO®, the nation's largest CFO firm focusing on small to mid-market companies. He has over 25 years of broad based experience in manufacturing, retail, construction and service firms. Rick serves as the CFO/business consultant for multiple businesses, helping them with financial management, sales, operations, profitability improvement and growth strategies. Rick has been CFO of a multi-plant manufacturer where he managed Accounting, IT, Purchasing, Quoting and Logistics and helped lead sales growth from $45 to $70 million and launched two new divisions including in China. Rick has a B.S. in Business-Accounting from University of Colorado-Boulder, graduating in the top 10%, and has an MBA in Finance from UW-Madison.

email: rperrin@b2bcfo.com
web: http://www.b2bcfo.com/partners/rperrin/


David Williams

David Williams
Broadbent & Williams, Inc.

David is the owner of Broadbent & Williams, Inc., an advertising agency that he co-founded in 1991 after merging David Williams Advertising with Broadbent & Associates. David has assisted numerous start-up businesses with strategic planning, marketing direction, advertising, Internet strategies, website development, logos and branding. Over the years, David has done work for a variety of clients including Capital Growth Properties, Keller Real Estate Group, Teel Plastics, SupraNet Communications and Genetics Computer Group to name a few. David has a B.A. in Communications Arts from Michigan State University where he majored in advertising and took numerous marketing, research and consumer behavior courses.

email: david@bwadv.com

web: http://www.bwadv.com
10-Page business plan identifies and outlines six key actions for the year.